It seems like everyone and their grandma is coming up with new logos now.
Hershey Unveils New Logo
Candy Maker Also Implementing a New “Visual Identity System” Inspired by Colors of its Most Recognized Brands
by Erin McCarthy
August 29, 2014
….The new logo uses the Hershey logotype on the well-known chocolate bar, but also features a “new interpretation” of the shape of its Kisses brand chocolate. In addition, Hershey said it is implementing a new “visual identity system” inspired by the colors of some its most recognized brands, including Hershey’s and Reese’s.
“Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company,” said Mike Wege, senior vice president and chief growth and marketing officer at Hershey.